There are 1.9 billion websites in the world and out of those are 600 million blogs.
The number is staggering and it makes you think
How on earth are you going to get noticed by your target audience?
How do you get them to visit your site?
How do you get them to come back to you as their voice of authority in your niche?
The long and short of it is graphic designs.
Graphic designs are the most effective way to increase your website’s conversion rate.
A good blog post not only has well-written and helpful content but also the visuals (graphics) that go along with it so readers can get a better idea of what they’re about.
Using them will lead you down the path of higher sales and satisfaction from customers, which is what every business wants!
The following are six reasons why you should use graphic designs on your website and blog:
1. Graphic designs attract more visitors to your site.
FACT: According to a study, 94% of consumers will leave a website that has a poor design.
Your website is a one-way street to success. Its goal is to make people visit your site. The more traffic you get, the higher your conversion rate will be (the percentage of visitors who take action on your site).
Graphic designs are a great way to add some creativity and professionalism to your site. They make you stand out in the noisy blogosphere, which will entice people to read your website content!
For example, if you’re looking for an apartment on Craigslist, wouldn’t it be better if the ad had snazzy graphics that made it stand out? Of course!
The same goes for your website. The more attractive your visuals are, the more visitors you’ll get.
2. Graphic designs empower you to tell your story more effectively.
Many people are visual learners.
According to 3M Corporation’s study, humans process visuals 60,000 times faster than text.
Unlike words, images stay with your memory and contribute to deeper understanding.
If you’re trying to convey a concept or tell a story, blog graphics are your best friend, as they break down the topic in a way that anyone can understand.
Not only that, but well-designed graphics also boost the message you’re sending across. They complement your written text, which makes communication effective.
Utilize data-driven visuals like infographics to break the monotony of reading through a bunch of text and help your readers retain more information.
After all, people retain 65% of the information when it is paired with a relevant image, explains John Medina, author of “Brain Rules.”
3. Graphic designs break up the text, making it easy to digest.
Readers are lazy. Or to be nice about it, they are scrollers. That’s the downside of information overload and of having too much information available.
